Juiceburst has revealed plans to double its sales over the next three years through continued product innovation, after the “disruptor brand” invested £4 million in the installation of a new production line over the course of the last three years.
The Purity Soft Drinks brand has laid claim to the title of “fastest growing national brand in the juice and juice drink category in UK retail”, according, it has said, to figures published by IRI. Overall, Juiceburst has grown in excess of 20% year on year in each of the last two years, and has increased the number of staff at its production site in the West Midlands by over 20%.
According to CEO David Bell, Juiceburst’s unique combination of taste, value and healthy refreshment means the brand is still relevant to today’s consumer and has consequently outperformed its high-profile competition.
Bell said: “The juice drink category is ever-changing and at Juiceburst we’re passionate about being true to the core ingredient – fruit. We insist on cramming at least one full portion of fruit into every Juiceburst bottle we produce, which is typically four times more than other soft drink products. We plan to keep leading the way in creating a better-for-you, better-tasting and better-value juice drink.
“With consumers becoming more and more conscious about the products they’re eating and drinking, it’s important we strive to create the best product we can. Continually innovating is key to us driving this category forward and ensuring great taste while reducing our sugar content.”
In these schools, one in three secondary school children opt for Juiceburst every week, according to statistics. The brand is also set to launch in schools across Hong Kong and the Middle East within the next few months, it revealed.
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