This is an indulgent treat available in six flavours, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream.
In a category where the design aesthetic is traditionally ‘overindulgent’, using dark, sensual cues, the design for Just Enough of a (Very) Good Thing is light and ingredient-focused.
“We have created a refreshing and unique design that showcases the high quality and flavour experience of Just Enough of a (Very) Good Thing,” said creative director Hamish Campbell. “Bursts of colour are used to emphasise flavour and taste. The coloured tags on-pack work to differentiate flavour as well as highlight the thought and care that has gone into the making of each dessert.
“The ‘J’ of the logotype has been designed as a spoon, emphasising the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert.”
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