Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.
“There is a certain shared fanaticism among cereal lovers and comic book fans, which is why Big G cereals, WBCP and DCE make a super team,” said Lisa Tomassen, integrated communication manager at General Mills.
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