Smiles, cereal and a white upper lip. That's what iconic Kellogg's characters Snap!, Crackle!, and Pop!, Mini and Tony The Tiger deliver in their first-ever Milk Moustache advert.
The ad marks the first partnership between the US National Milk Moustache got milk? campaign and Kellogg's ‘Love Your Cereal’ initiative reminding Americans that cereal and milk help start the day out right.
The ad reads: "Even better together. When the cereal and milk you love team up, they deliver powerful nutrients to help prepare you for the day ahead. It's the ultimate morning routine."
Doug VanDeVelde, Kellogg SVP of marketing and innovation-ready-to-eat cereal, said: "At Kellogg's, we know that a bowl of cereal and milk is a great, nutritious way to start your day. So, it just made sense to bring our two brands together in a fun way while continuing to engage moms about the many nutritional benefits of cereal with milk. In fact, this dynamic duo delivers 10 important nutrients to kid's diets."
The nationwide ad campaign will include milk and cereal messaging on 20 million select Kellogg's cereal boxes through until April. Additionally, milk coupons will be inside seven million specially marked packages of Kellogg's cereal as part of a $5 savings offer.
Victor Zaborsky, MilkPEP Marketing Director, said: "Milk is the perfect complement at breakfast. We teamed up with Kellogg's to remind America about the winning breakfast combination of milk and cereal, which helps families get nourishment they need for successful days."
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