Kellogg’s has turned to a famous strapline that helped launch the TV career of Hugh Laurie to promote its Crunchy Nut cereal. The company is set to launch a £6m six-month campaign.
The centrepiece of the campaign will be the reusing of its famous ‘the trouble is, they taste too good’ line, which featured on Crunchy Nut advertising in the 1980s.
In 1985, the same tagline appeared in a series of Crunchy Nut adverts that featured a very young Hugh Laurie (before he shot to fame in Blackadder and House).
Kicking off this month, the marketing programme combines TV advertising with sampling and experiential activity.
Over the summer months, Kellogg’s will be opening pop-up restaurants serving Crunchy Nut in Birmingham’s Bullring, Manchester’s Arndale Shopping Centre and Westfield White City.
The return to Crunchy Nut’s famous 80s strapline follows the decision by Kellogg’s earlier this year not to renew comedian Rob Brydon’s contract as the brand’s frontman. For the last year, Rob has appeared as Bruce Bowls, an anchorman for fictional TV show Good Morning in the brand’s advertising.