Kellogg's launches new foot bowls promotion

Rebecca Prescott19 Apr 2012

To help convenience retailers capitalise on this year’s Euro 2012 celebrations, Kellogg’s is giving away free kid’s cereal bowls as part of a promotional campaign.

The football themed bowls are available in two different designs and feature Kellogg’s characters Tony the Tiger and Coco the Monkey.

Kellogg’s predicts the footbowls will be a hit with shoppers who will turn to brands with sporting associations as the excitement around Euro 2012 starts to grow.

Source: Kellogg’s

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