Kellogg has launched more than 50 new products across the breakfast cereals, snacks and gourmet frozen food categories.
The new products include Special K Nourish granola, Kellogg’s Cinnamon Frosted Flakes and Pop-Tarts coffee-inspired toaster pastries. There is also Cheez-it Duoz bacon and cheddar crackers and five bold flavours of Pringles Loud crisps – the new corn and grain snacks with bold flavours that FoodBev revealed yesterday.
“We know that people are looking for a variety of things when they choose food for themselves and for their families,” Kellogg North America president Paul Norman explained. “They want food that is fun and exciting, wholesome and nutritious, convenient and, of course, delicious. We are passionate about delivering products that meet a wide range of needs.”
Many of the new foods are made with flavour and colours from natural sources, including new Kellogg’s Disney Princess cereal and snacks including Special K Nourish Bites and Nutri-Grain Bakery Delights crumb cakes. The entire line-up of Eggo frozen breakfast products will also now be made with flavours and colours from natural sources.
The new products will be widely available across the US this month.
Kellogg’s new products in full:
Breakfast foods
Snacks
Frozen foods
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