The launch of Clotted Cream & Golden Syrup Ice Cream coincides with Kelly’s £2m integrated marketing campaign, launched in May 2012, to support the growth of the UK’s leading brand of Cornish ice cream. RRP is £3.99.
Kelly’s of Cornwall, based in Bodmin, is the only ice cream brand that is made in Cornwall and available nationally through the multiples. The brand is worth £22.8m at retail sales value and has seen consistent double-digit growth in the past three years.
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