Kerry Foods will seek to inject excitement into the UK children’s dairy snacking category and grow the after-school occasion with a rebrand of its Attack A Snak range, along with the addition of a limited-edition peri-peri mayo flavour.
Rolling out this week, the popular snacking brand will benefit from redesigned packaging, which will highlight the brand’s Snack it Your Way proposition and encourage consumers to get creative with their wraps.
Tom Willcock, kids’ dairy marketing manager at Kerry Foods, comments: “The UK cheese market is worth a staggering £2.3bn, but the kids’ dairy snacking sector is yet to reach its full potential. Recognising the opportunity this presents for retailers, Kerry Foods is reinvigorating the category by repackaging Attack A Snak to make it even more appealing to tweens. We know consumers are always looking to personalise their meals and we are confident that our Snack it Your Way proposition will inspire creativity amongst tweens and allow them to construct their own unique snacking experience. We have also added a new three-step method to the pack to make assembling the wrap a lot easier for our key target audience.
“Attack A Snak is experiencing double digit growth ahead of the category and we are keen to continue to drive this growth and help retailers tap into the kids’ dairy snacking opportunity with our re-brand and the launch of a limited edition flavour, peri-peri mayo. Research from Mintel suggests that peri peri and mayonnaise are in the top six sauces consumed at home and new flavours are great to entice new shoppers into the category, so we are confident that this flavour will be a success and will drive incremental sales for retailers.”
© FoodBev Media Ltd 2024