Snack brand Kettle Chips has introduced a new look to its product portfolio and launched bigger packets for its best-selling flavours.
The 250g format will be sold in lightly salted, sea salt and balsamic vinegar, and mature cheddar and red onion, with a recommended retail price of £2.50 per bag.
The new packaging contains the same colours for each flavour with the Kettle logo shifted to a central position to enhance visibility.
Kettle claimed that Brexit concerns and economic instability are encouraging consumers to swap dining out for nights in with friends and family. It aims to tap into the sharing occasions when people get together for BBQs and summer parties.
Speaking of the launch, Kettle Foods marketing director Andrew Slamin said: “[It] represents a fabulous opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, particularly in sharing formats.
“The big bag format offers premium quality at a lower price per kilo which will be especially attractive to consumers at a time when many other brands are having to increase prices or reduce pack sizes.”
Earlier this year Kettle launched a limited-edition goat’s cheese and onion flavour, following on from the seasonal baked camembert and oak smoked garlic variety that the brand unveiled last November.
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