American rapper Kevin Gates has unveiled a new flavour of his I Don’t Get Tired energy drink range.
The pineapple flavour, which was developed by Gates himself, has been shipped to select distributors and will be available in select stores in the coming weeks.
Gates entered the beverage business in 2014 when he first launched the I Don’t Get Tired brand. The drinks have since been sold to his core audience at headline shows, including throughout his two-part Islah tour, which celebrated his debut album and sold out every date across North America.
The brand is named after one of Gates’ singles and has spurned the viral #IDGT hashtag, which has been used more than 1.2 million times on Instagram alone.
The pineapple variant features both natural and artificial flavours, and is packaged in a striking 8.4oz can.
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