Kühne will be sponsoring and supplying samples of its range of Gherkins, Sauerkraut and Pickled Red Cabbage at all six UK events: Manchester, Birmingham, Aberdeen, London, Edinburgh and Glasgow.
“On the back of last year’s success, we’re returning to this year’s UK Oktoberfests,” said Peter Maretzki, export director, Kühne. “Live events offer a highly effective sampling mechanism to draw in a wider public with a genuine interest in German food.”
“Kühne has experienced a record year of sales of its award-winning Gherkins,” added Philip Marx, brand manager RH Amar. “Kühne’s UK sales have seen 23% value and 23% volume growth year-on-year to Aug 2013-Aug 2014. On the back of a hot summer, sales of Kühne gherkins, the perennial burger BBQ accompaniment, have soared. While gherkins are often the unsung hero of the BBQ, Kühne’s award-winning gherkins break the mould offering an outstanding flavour and crunch recognised by the discerning Great Taste Award judges where they’ve picked up two gold stars.
“Further successes for the brand this year included increased distribution, with Kühne’s 670g Gherkins going into Asda and its award-winning 350g Sweet Pickle Gherkin Relish going into Sainsbury’s. Nisa has also added 330g sandwich slices into their existing range of 330g gherkins and 810g sauerkraut.”
Oktoberfest is a long-established festival in the German Bavarian calendar that runs over 16 days from the end of September into October.
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