The unique research by IpsosMORI for the alcohol education charity surveyed 1,433ABC1 parents and their children (652). It highlights that 30% of ABC1 parents in the UK are drinking above the unit guidelines and that there are links between the amount parents drink, their attitudes to children and alcohol, and their kids’ drinking behaviour.
To coincide with the research, Drinkaware has published advice for parents encouraging them to talk to their children about alcohol during the Christmas party season and to be aware that their own festive drinking could have an influence on their kids.
Parents who drink above the unit guidelines appear to have a more relaxed attitude to underage drinking than parents who are tee-total or drink within the guidelines.
According to the research above guideline drinking parents are:
The research also highlights that over a third (36%) of parents who drink above the recommended daily guidelines believe they drink within safe limits.
Source: Drinkaware
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