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Kingsmill launches Big Lunch campaign
Kingsmill is launching the first phase of its campaign to support this summer’s Big Lunch – a food-focused lesson programme to run as part of the national curriculum.
As proud sponsors of the event Kingsmill has planned a full programme of activity to drive participation in The Big Lunch, while capitalising on the brand’s innate connection to the meal occasion to drive sales.
The first phase, an exclusive nationwide ‘Feed Your Imagination’ schools’ initiative, which runs in conjunction with the National Schools Partnership (NSP), aims to educate children aged 7–11 about food, and in particular bread, in an exciting and engaging way.
The six lessons, which form part of the national curriculum for this age group, offer children the chance to learn and understand the importance of food hygiene, provide insights into how food differs around the world and explore different aspects of food packaging.
Source: Kingsmill
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