As well as peanut butter Bites, KitKat is launching a new on-pack competition.
For the first time, the chocolate brand’s latest launch will replace the praline layer usually found between the two wafers of a KitKat bar. Instead, the new KitKat Bites will feature peanut butter, delivering ‘a nutty taste and texture’.
The new flavour adds to the KitKat Bites range of sharing packs that Nestlé launched in September.
It is the brand’s first product launch of 2017.
Haseeb Rahman, business unit head for KitKat and biscuits for Nestlé UK & Ireland, said: “We know that people love to try new KitKat flavours and peanut butter has been popular in our KitKat Chunky range for more than ten years. We are now very excited to bring it to KitKat Bites, enabling our consumers to share their favourite product with their family and friends, making sharing breaks even better.”
The brand will also offer 1,000 opportunities every day to win a personalised four-finger KitKat as part of a new on-pack promotion. It means that lucky winners who find a winning code in their KitKat pack can go online, upload a photograph and message and receive a four-finger KitKat direct from Nestlé’s factory in York with their very own design. It comes complete with a gift box that doubles as a display frame.
Rahman continued: “We are running this promotion for 56 days so a total of 56,000 lucky people will be able to design their own KitKat packaging. It’s a perfect way to personalise a break whether it’s for yourself or a friend or loved one, and it has been great to see the response and some of the designs we have had coming through.”
Nestlé announced sales for 2016 of CHF 89.5 billion ($89.3 billion) last week, after achieving organic growth in all of its geographies and business divisions.
© FoodBev Media Ltd 2017