Branding agency Kinneir Dufort has partnered with Korea’s Chung Jung One to develop a series of packaging concepts that make the food giant’s products more re-usable.
The new concepts incorporate various technologies that enhance the products’ usefulness in the kitchen: thanks to Kinneir Dufort’s design team, used Korean bulgogi marinade bottles become hand blenders, Korean gochujang red chilli tubs become pretty herb gardens that are perfect for modern apartment living, and ubiquitous glass jars are brought to life as a booming portable speaker holder.
The UK-based company’s brief was to explore surprising and innovative ways of additional uses for Chung Jung One’s food packaging, after the company, whose brands Kinneir Dufort said were as recognisable in South Korea as Marmite or HP sauce is in the UK, decided that it wanted to extend the consumer experience of their best-known products.
And, in a South Korean-language video explaining the applications of the Know-How range, Chung Jung One showed how various different jars can be used to automatically chop vegetables, measure out portions of spaghetti and grate the cheese to go on top – all in the original shop-bought packaging.
“We are delighted that the final range of designs encourages consumers to think imaginatively about food, as well as the Chung Jung One brand itself,” Kinneir Dufort said. “We’re excited to find out how consumers react to the idea.”
© FoodBev Media Ltd 2024