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Kraft and SodaStream enter co-branding deal
Kraft Foods and SodaStream International have announced a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavours for use with the SodaStream soda making system.
This will be the first time that Kraft Foods flavours will be available specifically for use in a carbonated beverage.
The initial Kraft Foods brands to participate will be several varieties of Crystal Light, a leading women’s diet beverage, and Country Time, the number-one lemonade brand.
One of the new carbonated choices will include an ‘All-Natural’ lemonade. The terms of the deal were not disclosed.
The companies plan to have the products available at retail during the second quarter of 2012.
Source: Kraft Foods
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