Kraft brings Kool-Aid to SodaStream
Kraft Foods and SodaStream International are expanding their strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods beverage brands for use with the SodaStream soda making system.
The initial Kool-Aid flavour choices will be Cherry, Grape and Tropical Punch. These complement the existing co-branded portfolio, which includes several varieties of Crystal Light , the leading powdered drink mix, and Country Time, the number one US lemonade brand.
The terms of the deal were not disclosed.
The companies plan to have the products available at retail during the fourth quarter of 2012.
Source: Kraft Foods
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