This new format is a modern replacement for the brand's roll-pack which, due to its enlarged footprint, is hoped will increase standout and prominence on-shelf.
RRP per 48g bag is 55p. See also Cadbury Eclairs undergo packaging redesign.
Kraft Foods' Cadbury Eclairs in 48g bag bit.ly/OksiOh— FoodBev (@FoodBev) July 24, 2012
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