Kraft Foods' Cadbury Eclairs in 48g bag

Shaun Weston24 Jul 2012

Kraft Foods is launching Cadbury Eclairs in a new 48g bag to drive on-the-go sales in the UK.

This new format is a modern replacement for the brand's roll-pack which, due to its enlarged footprint, is hoped will increase standout and prominence on-shelf.

RRP per 48g bag is 55p. See also Cadbury Eclairs undergo packaging redesign.

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