News
Kraft Foods flags 10% rise in 2009 China sales
Kraft Foods Inc, the world’s second largest food company, expects its China sales to rise more than 10% in 2009, similar with last year’s rate of growth, its China chairman said.
Kraft Foods is spending 20% more this year on advertising in the country, one of the essential elements that drives its business, Lorna Davis told Reuters in an interview.
“If you want to build your business here and you don’t spend more than 10% of your total revenue on advertising, you’re not going to grow,” she said.
Source: Business Spectator
See also
Latest news
| |