News
Kraft Foods opens new biscuit centre In Europe
Kraft Foods has officially opened its new European Biscuit Research and Development Centre in Saclay, France, a suburb of Paris.
This new facility will support product development for many biscuit brands, including LU, belVita, Oreo, Mikado, Prince, Saiwa and TUC.
Kraft Foods chairman and CEO, Irene Rosenfeld, was on hand for ribbon cutting, which represents the culmination of a two-year project, with a total investment of €15m (approximately $20m).
Timothy Cofer, president, Kraft Foods Europe, said: “France is an important market for biscuits in Europe and for Kraft Foods’ snacking business globally. This investment makes good business sense, supporting us in our efforts to drive future biscuit innovation and growth.
“Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands and, with the support of this new centre, we will be able to create many more delicious snacking moments for our consumers for years to come.”
The centre in Saclay will be home to a team of 120 people, including researchers, engineers, nutritionists, baker-pastry cooks, and product and packaging developers dedicated to supporting the European biscuit business.
Source: Kraft Foods
- If you enjoyed this article, you may also like this: 3M and Kraft Foods collaborate for new procedural innovation
See also
Latest news
| |
Your comments (0)
Add your comment
Please login or register to post comments.