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Kraft launches iPad food app for parents
Kraft Foods has launched an application for the iPad to help parents teach their children cooking knowledge, smart eating habits and basic kitchen skills.
The Big Fork Little Fork app features recipes, how-to videos, educational games and interactive elements. It follows Kraft’s 2008 launch of the iFood Assistant app.
“We see the iPad as the ideal device to host our newly developed content,” said Ed Kaczmarek, Kraft’s director of innovation. “It’s a highly interactive way for parents to engage with the app in the kitchen and around the home.”
Source: MeatingPlace
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