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Kraft will double whole grain content in Nabisco crackers
Kraft Foods to significantly increase the whole grain content in its leading Nabisco cracker brands, more than doubling the amount of whole grain currently used across the Nabisco portfolio.
Over the next three years, many cracker brands, including Wheat Thins, Honey Maid, Premium and Ritz, will include more whole grain. By 2013, the company expects Nabisco crackers will contribute more than 9bn servings of whole grain to American diets each year.
“Nine out of 10 Americans eat less than the recommended daily amount of whole grains,” said Rhonda Jordan, president, global health & wellness, Kraft Foods. “And a growing number of consumers are trying to increase their consumption of whole grains. By significantly increasing the amount of whole grain in our crackers, we’re giving them an easy, delicious way to get the whole grain they need in the foods they already enjoy.”
Kraft Foods began to transform its cracker portfolio in August 2009 when it increased the whole grain content of Original and Reduced-Fat Wheat Thins from 5g to 11g per 31g serving. In continuing this effort, the company plans to increase whole grain in more than 100 products over the next three years, including:
- Doubling the amount of whole grain in Original Wheat Thins from 11g to 22g per serving.
- More than tripling the amount in Wheat Thins Toasted Chips from 5g to 17g per serving.
- Quadrupling the amount in Honey Maid Original Graham Crackers from 5g to 20g per serving.
- Adding whole grain to Premium and Ritz crackers.
With these improvements, a number of products, including Original Wheat Thins and Honey Maid Original Graham Crackers, will be made with 100% whole grain.
Kraft Foods has spent four years and invested significant resources in its flour milling technology, recipe development and testing to find ways to add more whole grain to its popular cracker brands.
The company will be using whole grain wheat flour to increase the whole grain content of these products. Whole grain wheat flour is milled using the entire wheat kernel (bran, endosperm and germ) to offer the benefits of whole grain.
Source: Kraft Foods
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