Kurz expands holographic foil range with depth effect

Shaun Weston18 Apr 2013

Stamping foil manufacturer Kurz has expanded its holographic hot stamping and cold foil range with a new design series featuring lens motifs.

These diffractive foils emulate the refraction properties of optical lenses and simulate an extraordinary spatial depth.

The design series includes lens motifs in a wide variety of sizes, as single images or continuous designs, in geometric figures such as ovals or rectangles, as well as water drop or heart-shaped lens.

These special lens designs are also available for use in customer-specific solutions. It's possible, for example, to integrate a logo or seal into a lens.

With this new development, the manufacturer Kurz hopes to provide its customers with further options for creating products that attract the attention of consumers, and for supporting their corporate design and brand image.

"We have created striking effects that are an absolute eye-catcher at point of sale," said Sabrina Durastante, product manager at Kurz. "Our novel designs can be used to create unique packaging designs that can effectively differentiate the product from the competition."