The lawsuit was filed on behalf of purchasers of Vita Coco products between 10 August 2007 and the present.
The plaintiff alleges that Vita Coco products are falsely marketed as:
that should be regularly consumed to help maintain optimal hydration.
In reality, Vita Coco products are no more hydrating than a standard sports drink, and for some Vita Coco products, don’t even contain the levels of electrolytes indicated on their nutritional labels.
According to a recent independent study, certain Vita Coco products have nearly 50% less sodium and significantly less magnesium than advertised.
“Consumers are paying a premium for a product that simply doesn’t live up to its health claims,” said Hollis Salzman, a partner with Labaton Sucharow. “Vita Coco products don’t deliver on their nutritional promises and we intend to demonstrate that the company went too far in promoting these alleged health benefits.”
Source: Labaton Sucharow
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