“Less is more” from Coca-​Cola Spain

Menos es Más is a new drink from Coca-​Cola for Spain, designed by Saffron Brand Consultants with illustrations by Andrew Bannecker.

“Menos es Más”(less is more in Spanish) is a drink that stands for what it is.

As the company says: “It doesn’t make you taller, or thinner, or more attractive, it’s just a drink! But it is a little easier on your wallet and the environment, and don’t we all want more of that?”

Source: Saffron Consultants

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