The partnership includes a calendar of proactive promotional activities, including roadshow sampling, digital marketing and engagement with Traidcraft’s key advocates, including Christian faith organisations.
“Traidcraft is very pleased to be working more closely with Liberation Foods, being likeminded organisations in terms of mission and values,” said Traidcraft marketing director Larry Bush. “We are now stocking their full range and have some exciting joint digital plans planned for the busy upcoming autumn season.”
“Our shareholder farmers around the world and the Liberation team here in the UK are delighted to team up with Traidcraft and its fantastically dedicated supporters, with the aim of making nuts the next big thing in Fairtrade,” said Liberation MD Kate Gaskell. “Fairtrade nuts combine two categories that remain in strong growth; not surprising for a convenient, tasty food with excellent nutritional, environmental and ethical credentials.”
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