According to figures from GfK Consumer Scan, growth drivers in the beer mix segment are experiencing new kinds of taste experiences and non-alcoholic varieties.
“Currently, innovative flavours are especially in demand with beer mixes,” said Tanja Krüger, senior product manager at Wild. “Options with exotic fruits, new cocktail and citrus varieties offer manufacturers the opportunity to appeal to younger consumers and generate further growth.”
In keeping with this trend, Wild has developed the new concept of Lime-Guaraná-Açai, a combination of lime juice and guaraná extract.
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