Lion Confectionery has extended its original hard gum Midget Gems range with the launch of a new hanging bag format. Previously available in a 3kg box, Midget Gems are now available in 150g bags.
The new 150g Midget Gems hanging packs have an RRP of £1 and are available in £1 price-marked packs.
The sharing boom within the confectionery market has ramped up growth in the sector over the past year. The hanging bags category is currently valued at £519.5m, with an increase year-on-year of 8.8%, with fruit gums and jellies driving this growth.
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