Lion Confectionery Midget Gems in 150g hanging bag

Lion Confectionery has extended its original hard gum Midget Gems range with the launch of a new hanging bag format. Previously available in a 3kg box, Midget Gems are now available in 150g bags.

The new 150g Midget Gems hanging packs have an RRP of £1 and are available in £1 price-marked packs.

• See also Sherbet Dib Dab as an ice lolly.

The sharing boom within the confectionery market has ramped up growth in the sector over the past year. The hanging bags category is currently valued at £519.5m, with an increase year-on-year of 8.8%, with fruit gums and jellies driving this growth.

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