Liquid Ice Energy has continued to innovate within its product portfolio by introducing a new orange flavour of its premium energy drink.
Liquid Ice orange features a “smooth, refreshing blend of sweet and citrus natural flavours for a great taste”, the US-based company said. It also boasts several performance enhancing claims, with vitamins B3, B5, B6 and B12.
The drink will be available in 8.3oz and 12oz cans at participating on-premise locations and retailers in more than 40 US states through selected Anheuser-Busch, MillerCoors, Pepsico and Coca-Cola distributors.
The nationwide launch of Liquid Ice orange will be supported by an extensive marketing campaign including advertising, PR and in-store point-of-sale activity, digital and social media activations as well as a national sampling program in selected regions.
Liquid Ice Energy president Michael H Lam said: “We are at the forefront of developing innovative flavours that elevate the industry’s taste to new standards, and our inspiration always comes down to what our customers demand. We are confident that Liquid Ice orange will exceed our customers expectations and, because it has the same characteristics as the other lines in our portfolio, it will offer a unique flavour with the versatility to be the ultimate mixer.”
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