Speaking at the Food and Drink Federation’s (FDF) ‘Delivering Healthy Growth’ stakeholder event, the minister unveiled the latest brands to sign up to the Responsibility Deal’s calorie reduction pledge.
Ribena ready-to-drink and Lucozade Energy will reduce the amount of sugar and calories by up to 10%, AG Barr, which produces Irn Bru, will reduce the calorific content across its portfolio of drinks by 5%, and J2O will launch two flavours in a new slimline can that will represent a 10% calorie reduction compared with its standard 275ml bottle.
Gavin Partington, director general of the British Soft Drinks Association, said: “We welcome the commitments made by leading soft drinks producers. Our industry has been taking steps to reduce the calorie content of our drinks for many years now, and currently more than 60% of all soft drinks contain no added sugar.”
Source: Department of Health/BSDA
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