Lucozade Energy will have branding on all YouTube Big Brother pages, the broadcaster’s Big Brother YouTube channels, and pre-roll ads across a range of video content related to the hit Channel 4 show.
The deal gives the brand presence across all the Big Brother 10 shows on Channel 4, E4 shows including Big Brother’s Big Mouth and Big Brother’s Little Brother, the main Big Brother site on Channel4.com, and Channel 4’s video on demand service.
In the lead up to the show, Channel 4 used YouTube to generate auditions, which it claimed was the most successful upload contest to run on YouTube. The channel attracted 2,600 audition videos and 37,000 user comments.
Source: Revolution
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