Lucozade Sport announces World Cup 2010 sponsorship

Filed by Shaun Weston

Lucozade Sport, the official sport drink of Team England, and Hyundai, the official car partner of the Fifa World Cup 2010, will be ITV’s exclusive joint broadcast, online, interactive and mobile sponsors. The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels.

Caroline Hipperson, marketing director Lucozade Sport, said: “As the official sports drink of the England team, our objective is to fuel the players to World Cup success in 2010. Being part of ITV’s coverage provides us with an exciting opportunity to reinforce our unique relationship with the England team and drive sales of the Lucozade Sport range during the key summer sales period.”

The World Cup 2010 takes place in South Africa, kicking off on 11 June 2010 at Soccer City in Johannesburg.

Source: Lucozade Sport