The initial collection includes Cherry Tomato Sauce, Semi-Dried Cherry Tomatoes, San Marzano Tomatoes DOP, Balsamic Vinegar of Modena PGI and Nduja Paste.
Other products, including pasta, pesto, rice and olive oil, will be added to the range during the year.
The launch will be backed by a PR, marketing and advertising campaign, presence at industry events and a dedicated website that will contain recipe ideas and usage suggestions.
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