From the beginning of September and running for six months, the Lurpak 'Kitchen Heroes Loyalty Scheme' will be available across Lurpak Spreadable 250g and 500g formats.
Each pack will feature a unique code on the inner foil that consumers can then enter online to redeem points. Consumers can then exchange their points for a variety of rewards including branded 'Kitchen Heroes' such as whisks, kitchen timers, oven gloves, aprons and pot stands.
"Consumers are now looking for more from their money through added value products and promotions," said Danielle Leck, Lurpak brand manager. "Our Lurpak Kitchen Heroes Loyalty Scheme directly responds to this consumer demand, offering shoppers greater value through the rewards on offer when they buy 250g or 500g packs of Lurpak Spreadable.
"By rewarding our loyal consumers every time they purchase Lurpak Spreadable, we expect to increase the rate of sale for retailers by encouraging them to purchase Lurpak repeatedly."