Building on the brand’s Here’s to Now campaign, the Courvoisier luxury gift carton for its 70cl VS bottle is wrapped in one of the three Jillian Lochner print ads. It launched as part of the campaign in autumn 2013.
Generating new momentum in the off-trade, 130,000 cases featuring the distinctive ‘Forest’ ad will be displayed on shelves across grocery, including Tesco and Sainsbury’s, and cash & carry, and impulse channels attracting younger, legal-drinking-age, premium spirits consumers to the brand.
“Courvoisier has a rich history and it’s important to share our story with consumers and customers while communicating that cognac doesn’t have to be saved for a special occasion,” said Maxxium UK’s marketing controller for luxury brands, Chris Anderson. “Our eye-catching Courvoisier gift cartons spark excitement in the category, and this year we’re continuing our investment in the off-trade by delivering another premium gift carton timed perfectly to coincide with the festive season.
“Wrapped with our stunning advertising, these striking packs breathe new life into the cognac fixture at a time when impulse purchases present a key opportunity to drive sales.”
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