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Magnum commits to cocoa from Rainforest Alliance farms
Magnum has pledged its commitment to Rainforest Alliance certification, announcing that it will be the first ice cream brand to source 100% of its total global cocoa supply from Rainforest Alliance Certified farms by 2015.
To reach this goal, the aim is for 60% of the cocoa that Magnum uses across its ice cream portfolio to come from sustainable sources by the end of 2012.
Magnum’s total cocoa volume is at 35,000 tonnes and approximately 30 million people in Western Europe – the first region to launch the products – have experienced Magnum Ghana and Magnum Ecuador, the first products made with some of the highest quality cocoa beans,100% sourced from Rainforest Alliance Certified farms in Ghana and Ecuador.
“We’re committed to establishing best practice in the industry,” said Mick Van Ettinger, Magnum senior vice president, “and through our work with the Rainforest Alliance, we can now source our cocoa in a sustainable and responsible way, delivering premium products made from some of the best quality ingredients available.
“For us, this is as much about making a difference at origin by helping farmers and improving their livelihood and environment, as it is delivering pleasure. And through this collaboration, we want to engage a new audience of pleasure seekers worldwide.”
Source: Rainforest Alliance
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