Unilever has teamed up with Kinnerton Confectionery to introduce a new range of premium chocolate from its ice cream brand Magnum, which will launch in retailers this September.
The new premium collection includes Magnum Signature block chocolate bars in milk chocolate, white chocolate with Madagascan vanilla pods and dark chocolate with cocoa nibs; chocolate almond bar with almond truffle, roasted almond pieces and a double layer of thick Magnum white and and milk chocolate; Magnum chocolate thins in classic, espresso and mint variants; and two gift collections, consisting of milk, dark and white chocolates combined with premium ingredients and flavours including salted caramel, raspberry, double chocolate, almond and praline.
The full range, Unilever said, will be available in premium packaging to reflect the superior quality of each product. Size formats vary from 25g for the almond bar to 280g for the larger collection box, with recommended retail prices between £0.80 and £12.
Unilever senior licensing manager Chloe Irwin said: “This is one of 2015’s most exciting innovations in confectionery. Delicious tasting chocolate has always been at the very heart of Magnum, so the launch of a new range of contemporary premium chocolate is a natural extension for us, giving ice cream fans lots more reasons and occasions to enjoy Magnum.”
Unilever has previously worked with confectionery manufacturer Kinnerton on the development of Marmite and Pot Noodle Easter Eggs, which FoodBev first reported on at the end of last year.
Kinnerton Confectionery marketing director Kate Waine said: “Magnum Chocolate offers consumers exceptional chocolate, ethically sourced from Rain Forest Alliance-certified farms. Product trials have been hugely positive with feedback complementing the quality of the chocolate and the mixture of flavours. Magnum is an iconic, global brand worth £2bn and the new range of premium chocolate will build on the strength of the Magnum identity and benefit from the significant ATL support it enjoys.”
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