French beverage manufacturer Maison Routin has introduced a new up-tempo brand identity for its line of professional syrups, 1883.
The range is adopting a new logo, launching a new logo and has comprehensively redesigned its bottles. The new bottle has been redesigned with both elegance and easy handling in mind; the square-edged design features gradual shoulders, while the neck is more slender and the overall weight off the bottles has been reduced. All the syrups will be available in a 1l glass model with some also available 25cl glass bottle or a 1l lightweight PET.
To coincide with the rebranding, two new flavours of 1883 syrup are being brought to market: French nougat and yuzu lemon. The brand already boasts an array of existing flavours including almond, caramel, melon and elderflower. Maison Routin say that they are “perfect for creating indulgent coffees and taste-tingling cocktails”.
They will also create an online platform called Club 83, which will give professionals the opportunity to interact and share their knowledge and recipes.
© FoodBev Media Ltd 2024