All Go N’Syde beverage bottles include an Augmented Reality integration platform. By holding any smartphone device up to a Go N’Syde bottle, customers will be able to access an entertainment network curated by Mariah Carey.
The ground-breaking collaboration is launching with a multi-million dollar campaign and commercial using Mariah’s hit song Thirsty from her new album Me. I am Mariah…The Elusive Chanteuse.
Butterfly is now available exclusively in 7,500 Walgreens in the US, and NY Metro area Duane Reade locations.
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