Marks & Spencer launches cholesterol-lowering Super Juice

2 Feb 2011

Cholesterol-lowering properties are clearly communicated on-pack: contains 0.75g of oat beta glucan per 300ml serving, providing consumers with 25% of the 3g daily intake of oat beta glucan recommended by the FDA and EFSA for the reduction of cholesterol

In the UK, Marks & Spencer has launched a new Super Juice drink which helps health-conscious consumers to lower their cholesterol. The red grape, blueberry and blackcurrant Super Juice is boosted by the addition of PromOat, the oat beta glucan soluble fiber ingredient from Swedish company Biovelop AB.