Mars honoured for innovative and creative marketing

Rebecca Prescott4 May 2012

The organisers of the 59th Cannes Lions International Festival of Creativity, a global annual awards celebrating creative excellence in advertising and communications, has awarded the Advertiser of the Year Award to Mars.

This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

Philip Thomas, Cannes Lions CEO, said: “Mars’s creative and skilful approach to the brand communication of its diverse product portfolio has been rewarded at Cannes for many years.

"Lions have been won for work from countries as diverse as France, the US, the UK, Brazil, South Africa, Portugal, Chile, and many more - a testament to a company which truly embraces creativity and demands outstanding work from its agencies.

"We congratulate all the marketers at Mars, as well as their agency partners around the world, on this well-deserved honour.”

Source: Mars

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