To capitalise on the protein trend, Mars Chocolate Drinks and Treats has launched two new protein bars under its Mars and Snickers brands.
The Snickers protein bar contains 18g of protein, while the Mars protein bar has 19g. The two new bars are just 200 calories and have the nutritional profile you would expect from a protein bar, Mars Chocolate Drinks and Treats said, but with all the great taste of Snickers and Mars that consumers know and love.
The protein bars segment is a fast-growing category with sales valued at £22m, increasing by over 58% and £8.2m on last year. Almost two in ten (17%) of UK consumers now typically consume food or drink that contains protein as a snack between meals, the company added.
Michelle Frost, general manager for Mars Chocolate Drinks and Treats, said: “Protein consumption is on the increase and has made the transition from niche to mainstream. We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands. Our bars combine great taste, familiar brands, clearly labelled protein content to meet growing consumer demand.”
Both have a recommended retail price of £2.19.
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