Mars advertising campaigns have been widely honoured at this year’s Cannes Lions Festival of creativity.
Bruce McColl, chief marketing officer, Mars will accept the Cannes Lions award for Advertiser of the Year on behalf of Mars, who also won seven other Lions at the festival.
Ahead of accepting the award, McColl along with Chuck Brymer, president and chief executive officer of DDB and Andrew Robertson, president and chief executive officer of BBDO Worldwide offered an opportunity to hear from three industry figures on how client and agency partnerships produce great marketing.
As an example of Mars’ approach to marketing, in partnership with BBDO, Mars provided a preview of the new Twix global campaign.
The work will officially launch in Germany and the US in July, and then be rolled out to other markets in the following months.