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Marsh reinvents itself as Marsh Brand Partners
Marsh, a design firm focused on strategic and branded experiences for retail, restaurant and consumer packaged goods clients, is changing the firm name to Marsh Brand Partners, and creating a new holistic brand identity.
Over the last 18 months, the firm, led by CEO Alan Roth, has undergone an unprecedented transformation that has included a complete overhaul of the company executive structure, including the addition of key executive talent and leadership.
As a mid-sized design firm headquartered in Cincinnati (US) with clients globally, Marsh Brand Partners, has reset the company priorities and business model to better serve its existing clients and to pursue new domestic and global business.
Gary Whitlock, chief creative officer, said: “We’ve taken the advice to heart that we give to our clients – we’ve invested in design in a big way and we are seeing the payoff. We’ve looked at everything we do with fresh eyes and have broken down the barriers to focus on what’s vital to our business, our people, our culture, and creating design that inspires lasting relationships for our client brands.”
Late in 2011, Marsh Brand Partners began to deploy broader and deeper strategic capabilities. The company has already seen positive results of these changes, with 2011 representing a near record year in terms of billings and new client brands added to its roster.
Source: Marsh Brand Partners
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