British ice cream producer Marshfield Farm has revealed a new brand identity for its range of high-quality ice creams.
As part of a considerable investment to expand the brand and increase its appeal, Marshfield Farm has unveiled a fresh design for its ice cream tubs that places the cows used to produce the milk front of pack.
With a fresh and more contemporary appearance, the pack design has been updated to communicate the brand’s core propositions of provenance and quality.
The dairy company has also introduced a new 500ml tub, increasing the breadth of packaging formats available to consumers and giving them greater choice at the supermarket fixture.
Marshfield Farm owner Will Hawking said: “We are really pleased with the look and feel of the new packaging. It has a clean, modern design and reinforces the important role of our herd in producing the ice cream. This presents a considerable opportunity for retailers as many people are taking a greater interest in authenticity, provenance and quality.”
“Combined with the new tub size, offering more flexibility in our range, we are confident this will increase rate of sale and extend our distribution, both in retail and in the food service sector.”
Every flavour of Marshfield Farm ice cream is produced using fresh, organic milk from their own herd of cows, which is then combined with natural and locally sourced ingredients. The updated packaging will be rolled out across Marshfield Farm’s portfolio of ice creams and sorbets, consisting of over 30 different flavours.
The new brand identity and pack size follows a significant investment to expand operations at Marshfield Farm and increase the volume of ice cream produced: the herd of cows has been expanded by almost 15% and the company has invested in a further 200 acres of land.
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