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Mary J Blige joins forces with Belvedere Vodka
Award-winning, multi-platinum singer Mary J Blige will be performing at a private pre-Grammy event on February 9 to celebrate the partnership of Belvedere, a super premium vodka.
The exclusive performance will be followed by a private party at Bardot, Los Angeles to help raise awareness around HIV/AIDS and emphasise the need for consumers to unite in support of programmes that help eliminate HIV and AIDS in Africa.
In winter 2011, Belvedere Special Edition bottle launched to raise proceeds for the Global Fund to fight HIV/AIDS. The Red inspired packaging will contain the same unadulterated and naturally smooth Belvedere vodka. 50% of Belvedere’s profits from the global sale of Belvedere Red will contribute to the Global Fund.
Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy Product Red, we’ll be one step closer to an HIV / AIDS free generation in 2015.”
*Source: Belvedere Vodka *
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