Kraft Foods is launching a new product into the UK confectionery market: Maynards Sour Patch Kids, a range of fruit-flavour candy characters.
This latest addition to the Kraft Foods candy portfolio has five colour and flavour offerings of orange, lemon, raspberry, lime and blackcurrant. Available in a 160g sharing bag (£1.52) and 45g impulse size (50p).
Sours is a category in growth, worth over £46m in sales and growing at 15% year on year. Pocket candy packs have also achieved impressive sales of £4m. The pocket candy category in the UK is now worth £453m, with number one manufacturer Kraft having a 24% market share, growing 8% year on year.
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