The latest additions include five colour and flavour offerings inspired by the flavours loved by young people: cola, orangeade, cherryade, tropical and apple fizz.
Supported by a UK media investment of £2.6m this year, including TV activity, the new Soda Popz variant aims to drive growth within the Sour and Fizzy Jellies category, currently worth £45.7m.
Zoe Howe, senior brand manager for candy at Mondelez International, said: “We’re hoping to drive penetration among younger consumers with our unique and targeted brand, offering a wider variety of delicious, fun flavours.
“We’ve been delighted with the response to Maynards Sour Patch Kids since last year’s launch, and we hope to delight even more consumers with our Soda Popz variant.”
Maynards Sour Patch Kids Soda Popz are available in 160g packs (12 bags per case, £1.52 RRP) and 125g £1 (RRP) price-marked packs (12 bags per case).
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