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McCormick opens new retail destination
McCormick is to open its first retail destination, McCormick World of Flavours, at the popular Harborplace (Baltimore) tourist attraction.
In a step to promote its global brand, the new locale will have interactive and educational displays to engage families. You will be able to determine your personal flavour profile or chart the origins of spices, among other activities, the company said.
Visitors will enjoy a cooking demonstration area where McCormick’s own chefs and celebrity chefs will display their culinary magic using McCormick flavours.
“McCormick World of Flavours is a milestone for McCormick,” president, chairman and CEO Alan Wilson said. “What better way to communicate what we do than to allow visitors to experience it personally. It will show visitors how McCormick brings great taste to their lives – every day. You can see how our business, rooted in the exploration of the New World, has its sights on the newest frontiers of flavour.”
The 3,800-plus sqft centre will showcase the extensive McCormick product range with sections focusing on cooking, baking and grilling. In addition to the many products displaying the McCormick brand, visitors will also see other McCormick brands like Grill Mates, Lawry’s, Zatarain’s and Old Bay.
There will be a wide range of gifts to purchase too. Unique gift packages, special cooking items and signature products will complete the visitors’ experience.
Source: McCormick
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